Run your own site. Easily.

Someone asked me for the "rules" of SEO. How many meta keywords should we use in our pages, etc. My response:

Well, you want the rules? The rules are that meta keywords suck and are pretty useless. Here in SA we're living in the dark-ages where we still focus on meta keywords.

However, having said that, KEYWORDS are still important. Here's what you should be doing with them...

1. Go to Google's Keyword tool.
2. Click "Edit" next to: Results are tailored to English, United States.
3. Select "South Africa" in the right-hand box.
4. Type in your keyword "labels" in the keyword box.
5. Type the distorted letters in for the CAPTCHA.
6. Now you have all the noteworthy keywords people are searching for relating to your industry. Find the ones that give you at least 200 searches a day. (ie: 6,000 searches for the previous month)
7. Now go to www.google.co.za and select "pages from south africa".
8. Type in one of those keywords in quotes. eg: "print labels"
9. See how many results come up and see what's at the top. If you can make your site better than that one (more content, better on-page SEO, more incoming links with "print labels" in the anchor-text), you win :D

All this can be learned from doing the 30 day challenge. Go do it and you'll learn a LOT more than this. Enjoy :)